Manjot Kaur
SEO and Content Executive
Search Engines are developing, and so there should be a strategy for your content. You have probably heard of SEO (Search Engine Optimization) - the art of high ranking on Google and Bing. But have you heard of GEO (Generative Engine Optimization)?
You have spent years to complete your SEO strategy, ranking on top of Google for all your key terms. But suddenly, when users discover your products, they are getting immediate AI-related answers instead of clicking on your website. It is not science fiction - it is currently happening with Google's Search Generative Experience (SGE), chatgpt, and other AI search tools.
Many businesses are still finding out how to adapt for the rise of AI-powered search engines like Google’s SGE (Search Generative Experience), ChatGPT, and Microsoft’s Copilot.
At Debugged Pro, a leading software development company, we are helping businesses navigate digital transformation. Today, we are seeing a seismic change of how search works, and Generative Engine Optimization (GEO) is emerging as an important strategy to maintain visibility in this new generation.
GEO (Generative Engine Optimization) is the process of optimizing content so that AI-powered search engines and chatbots (like ChatGPT, Google’s SGE, and Perplexity AI) use it as a source for generating answers.
Unlike SEO, which focuses on the ranking of web pages in search engine results, GEO ensures that your content is selected by the AI model when they produce reactions.
Real-World Example:
When a person asks ChatGPT, "What's the best way to optimize for voice search?", AI compiles his answer from various sources. GEO-optimized content has a higher chance of being one of those sources.
Before we dive deep into Generative Engine Optimization, let's compare it quickly with traditional SEO.
Target: High rank on Google, Bing and Yahoo.
Focus: Keywords, Backlink and Technical Website optimizations.
Audiences: Human users type query in search engines.
Main methods:
Target: AI model (eg your content used by Chatgpt and Google SGE).
Focus: Making content easy for AI to understand and reference.
Audiences: AI chatbots and generative search engines.
Main methods:
Imagine this:
- A user asks ChatGPT, "What is the best way to optimize a website for AI search?"
Instead of linking to your blog, AI summarizes an answer - without mentioning your brand.
- This is a challenge with AI-powered search. If your content is not GEO-optimized, you may lose traffic, even if your SEO is perfect.
SEO is not dead - it is developing.
We recommend our clients allocate 60% of efforts to traditional SEO (which still runs the most traffic) and 40% to GEO (for future-proofing).
Related Blog | A Comprehensive Guide to SEO Optimization for E-commerce Websites
AI models such as ChatGPT and Google's Gemini draw information from reliable sources. To rank in AI-generated answers, you must have your content:
In 2025, Generative Engine Optimization (GEO) is becoming as important as traditional SEO. While SEO helps your content rank on Google, Bing, or Yahoo, GEO ensures that your content is understood, shared and used by AI models such as Chatgpt, Google SGE (Search Generative Experience), and Voice Assistants.
There are 5 powerful GEO strategies that you can apply today to be noticed by both humans and AIs:
Generative AI prefers content that looks natural and helpful, just like a person would speak. Your content should feel like a conversation - not like a textbook or robot.
How to do this:
"GEO, or Generative Engine Optimization, is the process of customizing your content so that AI tools can understand and recommend it."
AI tools scan the web for content that mimics human speech. The more natural and helpful your content is, the more likely it is to appear in AI-generated answers.
Suggested Blog | How to Decide Between Long-Form and Short-Form Content for Your Business?
AI and search engines love well-organized content. The structure helps them understand what your content is about and which parts answer specific questions.
How to do this:
AI tools often pull content from structured lists and question-answer formats to create featured snippets or instant answers.
Schema markup is the code that you add to your website that helps the AI and search engine to understand your content better. Think of it as giving your content a label or tag.
How to do this:
Schema Markup improves your possibilities of showing rich results (such as FAQ on Google) and makes AI easy to find and serve their content when users ask related questions.
A major part of E-E-A-T is how both Google and AI models judge the quality of the content. This is not enough to write well - you need to show that you are a trusted expert.
How to do this:
AI prefers content that is reliable and written by people who know their subject. Showing real expertise builds confidence with both readers and algorithms.
The AI tool is trained on recent data. The old content is less likely to be lifted by the generative engines. Keep your content fresh and relevant.
How to do this:
No way. SEO still matters, but GEO is becoming necessary. GEO is your ticket to staying visible in this new generation.
Best strategy?
Want to help with AI-powered search? Contact Debugged Pro a software development company—we will make sure your content ranks on Google AND raised by AI!
