Looks Generous
Website Rebuild & Performance Engineering Case Study
We build and optimized Looks Generous’ portfolio website using Next.js, GSAP, and Three.js, creating a visually rich, animation-driven, and fully responsive experience that showcases their architecture and interior design projects with cinematic quality.
Looks Generous
Looks Generous is a high-end architecture and interior design studio that required a visually rich, performance-driven, and animation-heavy web experience. The goal was to create a premium interactive website that reflects the brand’s identity—modern, refined, artistic—while handling high-resolution imagery, scroll-based animations, and immersive 3D interactions.
The project demanded not just development, but continuous UI refinement, animation engineering, and deep responsiveness optimization across dozens of device sizes and aspect ratios.
We built the site using Next.js, GSAP, Three.js, and AWS, ensuring it remained fast, scalable, and pixel-perfect across all devices.
The Challenge
Understanding the key obstacles we needed to overcome to deliver exceptional results
Visual & Animation Complexity
Handling 3D canvas interactions, scroll-based animations, hover effects, and loader screens without glitches across multiple screen sizes.
Responsive Fidelity Across Devices
Ensuring pixel-perfect layout and functionality across 50+ screen sizes, including mobile, tablet, desktop, and ultra-wide monitors.
Performance & Image Optimization
Maintaining HD and ultra-HD images, reducing loading times, and using lazy-loading and blur-up techniques for smooth rendering.
SEO & Accessibility
Correcting metadata, improving SERP appearance, and fixing content alignment and readability issues.
Menu, UI, & UX Challenges
Fixing hidden menu items, hover glitches, animation overlaps, and text misalignment while keeping the website fully accessible and easy to navigate.
Our Solution
Website & Animation Engineering
- Integrated GSAP and Three.js for smooth animations and 3D canvas interactions.
- Fixed issues like canvas stretching, misaligned hover effects, scroll jumps, and animation overlaps.
- Added loader screens and preloading animations for better user experience.
Image Optimization & Visual Fidelity
- Replaced multiple images with HD/Ultra-HD versions.
- Applied correct cropping and responsive scaling across all devices.
- Ensured consistent spacing, padding, and alignment per Figma designs.
Responsive Engineering (50+ Screen Sizes)
- Mobile: Fixed disappearing text, misaligned images, menu issues, and animation glitches.
- Tablet: Corrected layout, menu behavior, text overlap, and image scaling issues.
- Desktop & Ultra-Wide: Resolved animation overshooting, scroll skipping, 404s, and ultra-wide layout problems.
Menu, UI, & UX Enhancements
- Rebuilt menu interactions with proper spacing, hover effects, and accessibility improvements.
- Updated fonts, underlines, cursors, and text alignment across pages.
SEO & Meta Optimization
- Updated meta titles, descriptions, and section content.
- Corrected misspellings, grammar, and improved search visibility.
Form, Email & Spam Prevention
- Implemented contact forms with Nodemailer/SMTP.
- Added spam prevention and tested across devices.
Deployment & DevOps
- Fully deployed the site on AWS with server configuration, build pipeline setup, and ongoing updates.
The rebuilt Looks Generous website now delivers:
- Smooth, cinematic animations with interactive 3D elements
- Crisp HD visuals and optimized image loading
- Consistent UI/UX across mobile, tablet, desktop, and ultra-wide screens
- Improved SEO visibility and content accuracy
- Fully functional menus, forms, and animations
- Fast-loading, scalable, and AWS-hosted infrastructure
Project Screenshots
Looks Generous
Looks Generous
Project Timeline
Discovery & Core Development
Requirements analysis, Next.js setup, GSAP/Three.js integration, initial page builds, HD image replacement.
Responsive & UI/UX Optimization
Responsive engineering for 50+ screen sizes, menu and animation fixes, layout alignment, hover effects.
SEO, Content & Form Integration
Meta optimization, text corrections, contact form implementation, spam prevention, content verification.
Deployment & QA
AWS deployment, server setup, build pipeline configuration, final QA across devices and browsers.
What Our Client Says
Looks Generous appreciated the fully responsive rebuild, smooth animations, improved visual fidelity, and SEO enhancements. The client highlighted the flawless user experience, cross-device stability, and attention to detail in aligning the site with their brand identity.
Chris H
Website Rebuild & Performance Engineering Case Study, Looks Generous
chris.jik@debugged-pro.com